Esports
Night
Info
I was tasked with developing a complete Look and Feel concept for a future Red Bull New York theme night, “Esports Night,” a new initiative for the club, where I leaned into my background in gaming and digital culture to help define its visual direction. A key goal was to bridge the gap between esports and the club’s existing fanbase, especially supporters less familiar with gaming, while still maintaining the identity of a professional football club. I focused on creating a visual system that felt authentic to both spaces, blending competitive energy, digital aesthetics, and the club’s brand. The final concept resulted in a cohesive and elevated design system that translated seamlessly across multiple formats, including social media, out of home, and motion assets.
Services
Digital Design
Art Direction
Brand Identity
Motion
Initial Exploration & Concepts
Info
Through my initial exploration, my goal was to develop a concept that felt bold and pushed beyond the expected. I started with safer directions, creating a wide range of styles and identities to define “Esports Night.” These included checkerboard patterns, racing-inspired visuals that align with the Red Bull brand, as well as pixelated and glitch-based aesthetics. From this process, the strongest elements that carried through were gamertags, pixel frames, and ring motifs. The concepts ultimately evolved into three distinct directions: “Safe,” “Out There,” and “Dangerous,” each representing a different level of creative risk and experimentation.
